Tom Dixon by George Smith
brochure design and layout, at Mind Design, London, 2009

“Tom Dixon by George Smith” is a collection of high quality design upholstery furniture. Designed by Tom Dixon and produced by George Smith, a traditional hand-made upholstery manufacturer.

At Mind Design I worked on the brochure for the launch of this furniture collection. I modified Futura Maxi, the font of the Tom Dixon logo, and made a more comfortable version: Futura Maxi Sofa. We overprinted bright orange blocks on the photographs with fluorescent orange. The same orange we also used on the insides of the cover. In the gap of the cover keys and coins got lost as it usually happens in the gap of a couch.